Healthcare Materials
Full-cycle creative support
Healthcare design is my area of specialization. I am Jovan Lazarevic, a Senior Graphic Designer. I offer a full-cycle visual service tailored to the unique needs of healthcare brands and organisations. Over the years I’ve partnered directly with healthcare associations across Europe, translating complex medical and scientific content into clear, brand-consistent visual communication that resonates with both professional and public audiences.
Beyond static design, I also produce video and animation content, giving healthcare clients a complete visual toolkit under one roof. With 15 years of experience spanning international agencies and global brands, I bring a rigorous, detail-driven approach to every project, one shaped by a genuine commitment to making healthcare communication clear, credible, and visually compelling.
DiCE 11th Masterclass
Event identity design
Digestive Cancers Europe (DiCE) is a European non-profit uniting patient organisations and advocates dedicated to improving survival and quality of life for those affected by digestive cancers. The 11th Annual DiCE Masterclass took place July 1–3, 2026 in Munich alongside ESMO GI, bringing together the community for scientific updates, AI in cancer care, EU health policy sessions, and the inaugural Fun Run & Walk at Riemer Park.
I designed the campaign identity around a custom “M” for Munich, built entirely from circular forms that echo the DiCE logo’s own circle motif, keeping the event visually rooted in the parent brand. This shape-based approach carries through the calming blue palette across registration pages, session materials, and social content, giving the Munich programme its own identity while staying instantly recognizable as DiCE.
Medical Nutrition
International Industry
Annual report design
Medical Nutrition Industry (MNI) is a Brussels-based association representing manufacturers of medical nutrition products, including oral nutritional supplements, enteral and parenteral nutrition. The Annual Report 2024 highlights the organisation’s policy work, advocacy, scientific initiatives, member activities, and key achievements throughout the year, reflecting its commitment to improving access to nutritional care across Europe and beyond.
I designed the publication from concept through to final artwork, creating a clear editorial system that presents complex information in an accessible and engaging way. Working within MNI’s refreshed visual identity, I combined structured layouts, strong typographic hierarchy, infographics, and considered use of imagery to produce a professional report that communicates the organisation’s work with clarity across both print and digital formats.
eHealth Group
Advertising materials / visual designs
Creative direction 1
The creative direction for eHealth Group’s visual identity draws inspiration from Lausanne’s modernist architecture, reflecting the precision and clarity inherent in Swiss design. This approach emphasizes structured layouts and clean typography, embodying the brand’s commitment to innovation and trustworthiness in digital healthcare.
By integrating elements of classic Swissness, the design conveys a sense of reliability and professionalism, resonating with business professionals and stakeholders. The visual language combines minimalist aesthetics with strategic use of space and color, highlighting eHealth Group’s role at the forefront of healthcare technology solutions.
Creative direction 2
The creative direction for eHealth Group’s visual identity integrates a corporate medical aesthetic with dynamic graphic overlays, featuring doctors and scientists alongside advanced devices to highlight innovation in digital healthcare.
This visual approach underscores the company’s commitment to pushing boundaries, reflecting a forward-thinking ethos that positions eHealth Group at the forefront of technological advancements in the medical industry.
Creative direction 3
The creative direction blends abstract 3D-rendered backgrounds with elements of blockchain and AI technology, creating a futuristic visual language that signals innovation and digital intelligence.
This approach reflects eHealth Group’s vision of leading-edge healthcare solutions, where data security and artificial intelligence converge to shape a smarter, more connected medical future.
AIDA
Social media materials - various carousel designs
AIDA (Artificially Intelligent Diagnostic Assistant) is a Horizon Europe research project bringing together clinicians, researchers, AI specialists, and patient organisations to improve the early detection and prevention of gastric cancer through the use of artificial intelligence. The project combines cutting-edge research with clinical expertise to develop innovative diagnostic tools that support better patient outcomes.
For this project, I designed a range of communication materials that translate complex scientific content into clear, engaging visuals. Through structured layouts, accessible infographics, and a cohesive visual language, the design communicates the project's innovation while making technical information approachable for both professional and public audiences.
Sagittarius
Social media materials - various carousel designs
SAGITTARIUS is a Horizon Europe clinical trial project investigating a personalised approach to post-surgical care for patients with stage II and III colon cancer. By using liquid biopsy to guide treatment decisions, the project aims to improve patient outcomes, reduce unnecessary treatments, and support more effective, evidence-based cancer care across Europe.
For this project, I designed a range of communication materials that present complex clinical research in a clear and engaging way. Through clean editorial layouts, thoughtful typography, and accessible visual storytelling, the design helps communicate the project’s scientific objectives while making technical information understandable for healthcare professionals, researchers, patients, and wider audiences.
Digestive Cancers Europe
Healthcare professionals survey - social media ads
Digestive Cancers Europe (DiCE) conducts healthcare professional and patient surveys to identify communication gaps, screening challenges, and unmet needs in digestive cancer care across Europe. The research highlights barriers in patient communication, complex medical information, and the need for clearer resources to support better decision-making.
For this project, I designed survey and communication materials that transform research findings into clear, engaging visual content. Through structured layouts, effective information hierarchy, and tailored visual elements, the designs make complex data accessible to healthcare professionals, patients, and stakeholders, supporting DiCE’s mission to improve cancer awareness and communication.
Digestive Cancers Europe
Annual report design
Digestive Cancers Europe (DiCE) is a European non-profit uniting patient organisations and advocates dedicated to improving survival and quality of life for those affected by digestive cancers. The 2025 Annual Report captures a year built around the "Year of the Patient," covering awareness campaigns, EU-funded research, member highlights, and key statistics, including 1.1 billion steps walked through DiCE’s StepApp and 35+ Member Organisations across Europe.
I designed the report following DiCE’s brand standards, built around a calming blue palette and circular graphics echoing the organisation’s logo. Each chapter opens with a full-bleed photo and bold numbered divider, creating visual rhythm across 45 pages. Clean data visualizations turn dense statistics into scannable highlights, while a consistent grid for member spotlights, team profiles, and partner logos keeps the content organized and easy to navigate.
European Colorectal Cancer Awareness Month
Event launch visual and video animation
Digestive Cancers Europe’s European Colorectal Cancer Awareness Month event at the European Parliament raised awareness of prevention, screening, and the importance of early diagnosis across Europe.
For the campaign, I created the key visual and motion graphics animations, translating the initiative’s message into engaging visual content designed for impactful communication across event and digital platforms.
European Blood Alliance
Annual report design
The European Blood Alliance (EBA) is a non-profit association of not-for-profit blood establishments across Europe, dedicated to safeguarding donor health, patient care, and the blood supply. The 2020 Annual Report reflects a year shaped by the COVID-19 pandemic, covering donor safety measures, the EU-funded Support-E convalescent plasma project, research grants, and key statistics, including donation data from 25+ member countries and over 20 million annual donations tracked.
I designed the report following EBA’s brand identity, built around a deep red and warm yellow palette echoing blood and plasma imagery, with a recurring teardrop motif drawn from the organisation’s logo. Each chapter opens with a full-bleed photo and bold numbered divider, creating strong visual rhythm across 64 pages. Clean charts and icon-based infographics turn dense donation statistics into scannable highlights, while a consistent layout for working group updates, research summaries, and financial data keeps the content structured and easy to follow.